Privacy Policy
Our commitment to protecting your personal information
Effective Date: May 15, 2025
Encierro, LLC ("we," "our," or "us") respects your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website, engage with our services, or interact with us in any other way. By using our services or providing your personal information, you consent to the terms outlined in this policy.
Please read this Privacy Policy carefully. If you do not agree with any part of this policy, you should not use our website or services.
1. Information We Collect
We collect personal information that you provide to us directly through our website and services. This includes:
Personal Information: Your name, email address, phone number, shipping address, billing address, and payment details (credit card information, PayPal information, etc.) when you make a purchase, book a tour, or otherwise interact with us.
Account Information: If you create an account with us, we may collect a username, password, and other registration details.
Transaction Information: Information about your purchases, including the items bought, payment details, and shipping information.
Communication Information: Any information you provide when contacting us via email, contact forms, or customer service inquiries.
Automated Data: We may automatically collect certain information when you visit our website, including your IP address, browser type, device type, pages visited, and the date and time of your visit. This information is collected using cookies and similar technologies to improve user experience and for analytical purposes.
2. How We Use Your Information
We use the personal data we collect for the following purposes:
To Process Transactions and Provide Services: To fulfill your orders, provide guided tours, offer educational content, and deliver customer support.
To Communicate with You: To send you updates, newsletters, promotional offers, and customer service messages. You may opt-out of marketing communications at any time.
To Improve Our Website and Services: To analyze user behavior on our website, improve functionality, and enhance your experience.
To Comply with Legal Obligations: To meet legal and regulatory requirements, enforce agreements, and protect against fraud or other illegal activities.
To Prevent Harm or Injury: To provide safety information related to bull running and other activities, including legal disclaimers and warnings regarding risk.
3. Data Sharing and Disclosure
We may share your personal information with third parties in the following circumstances:
Service Providers: We may share your personal data with third-party service providers who perform functions on our behalf, such as payment processing, order fulfillment, email marketing, and website analytics. These providers are contractually obligated to handle your information securely and for the purposes specified in this policy.
Partners and Affiliates: We may share your information with tour operators, collaborators, or affiliates with whom we partner for certain services or promotions. However, we only share the necessary details and ensure that such parties adhere to appropriate privacy standards.
Legal Compliance: We may disclose your personal information if required by law, in response to a subpoena, or if we believe such disclosure is necessary to comply with legal obligations, enforce our agreements, or protect our rights, property, or safety, as well as the rights, property, and safety of others.
4. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. Once the data is no longer needed, it will be securely deleted or anonymized.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience. Cookies are small text files that are stored on your device and allow us to recognize your preferences, track site usage, and deliver more personalized content. You can control cookie settings through your browser, but disabling cookies may affect certain features of our website.
We use the following technologies:
Google Analytics: For analyzing website traffic and improving user experience.
Google Tag Manager: To manage and deploy marketing tags and tracking codes.
Yoast SEO: To optimize website content for search engines.
By using our website, you consent to our use of cookies. For more information on our cookie practices, please see our Cookie Policy.
6. Your Rights and Choices
You have certain rights regarding your personal information, including:
Access: You can request a copy of the personal information we hold about you.
Correction: You can request to update or correct any inaccurate information.
Deletion: You can request that we delete your personal data, subject to any legal obligations we may have to retain certain information.
Opt-Out: You can unsubscribe from marketing communications by following the unsubscribe instructions in our emails or by contacting us directly.
Data Portability: You can request a copy of your personal information in a machine-readable format.
To exercise any of these rights, please contact us using the contact form on our website.
7. Security of Your Information
We implement reasonable administrative, technical, and physical security measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of data transmission or storage is 100% secure, and we cannot guarantee the absolute security of your information.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.
9. Children's Privacy
Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete such information as soon as possible.
10. International Data Transfers
If you are located outside of the United States, please be aware that your personal data may be transferred to, and processed in, the United States. By using our website and services, you consent to the transfer of your personal data to the United States, which may have different data protection laws than your country of residence.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the effective date at the top of this policy. We encourage you to periodically review this page for the latest information.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please submit a message through the contact form on our website.