The best souvenirs from Pamplona are the ones tied to San Fermín itself: a red pañuelo and faja, the year’s poster, a bottle of pacharán or Navarra rosado, and, if you ran, the shirt of your morning or a cobblestone from the old town. This is the list we give friends, from people who spend every July in Pamplona. Some of it we sell; most of it we do not.
What to bring home from San Fermín
- Your pañuelo and faja. The red neckerchief and sash you wore all week, stains and all. They cost a few euros in the shops of the old town, and a pañuelo embroidered with your name or a peña’s emblem lasts longer than any magnet. Our guide to what to wear to the running of the bulls covers both.
- The year’s poster. Every San Fermín has one official poster, chosen by the city in a public contest. A print of your year’s poster is the classic wall souvenir. Every year page on our site shows that year’s poster; start at San Fermín by year.
- The shirt of the morning you ran. Ours carry one encierro: the date, the ranch and the name of every bull, taken from the Pamplona press of the day. Poster shirts are easy to find along the route; ours is the morning itself. Find the shirt of your morning.
- A cobblestone from the old town. Adoquines lifted when the Casco Viejo was pedestrianized from 1996 were sold through the Museo del Encierro on Calle Mercaderes. We bought the last of them from the museum’s former owners: numbered, rough cut, each one different. Own a piece of Pamplona.
Food and drink to take home from Navarra
- Pacharán. The sloe liqueur of Navarra, with its own protected name, Pacharán Navarro. Bars in town pour it after dinner.
- Navarra wine. The region is known for its rosado. A bottle travels well in checked luggage.
- Piquillo peppers from Lodosa. Roasted red peppers in jars, with a protected designation of origin from a town in southern Navarra.
- Roncal cheese. A hard sheep’s milk cheese from the Roncal valley in the Navarra Pyrenees, also protected by name.
For where to eat and drink while you are there, see our Pamplona food guide.
Souvenirs from Spain that only Pamplona has
Fans, flamenco dresses and bull-shaped magnets are sold all over Spain. What you can only bring home from Pamplona is the fiesta: the pañuelo you tied on at the chupinazo, the poster of your year, and the record of the morning you ran. If you are writing a list of the best souvenirs from Spain, those are the ones with a story.
Can I take a cobblestone from the street?
No. The streets belong to the city, so leave them where they are. The stones we sell came out of the old town during its pedestrianization and were sold by the Museo del Encierro long before we bought them.
Is any of it official?
The city does not issue an official running of the bulls shirt or outfit; white and red are a tradition, not a uniform. Its one official image each year is the poster. Nothing we sell is official, and we never say it is.
Recuerdos de Pamplona y San Fermín
Los mejores recuerdos de Pamplona son los de la fiesta: el pañuelo y la faja, el cartel de tu año, un pacharán navarro o un rosado de Navarra y, si corriste, la camiseta de tu encierro o un adoquín del Casco Viejo. No existe una camiseta oficial de San Fermín.
Frequently asked questions
What should I buy in Pamplona?
A red pañuelo and faja, a print of the year’s San Fermín poster, a bottle of pacharán or Navarra rosado, and, if you ran, a keepsake of your morning.
Where do your shirts and stones ship?
Shirts are printed and shipped by our print partner to most countries. Stones ship from us, insured, within the United States only.